Kokni

Fashion & Apparel

Branding, Visual Identity, Hang tags, Labels, Packaging

Kokni is a Goa-based printed shirt brand built around the spirit of the coastline it calls home. The founder arrived with a brief full of story: azulejo tile geometry, the seasonal migration of olive ridley turtles, and the coastal soul of Goa, three distinct cultural threads that needed to live inside a single mark. The challenge wasn't a lack of direction, it was an abundance of it. We developed multiple logo concepts, each interpreting the brief differently, and the final identity was built into a complete brand system covering colour, typography, packaging, hangtags and labels - considered at every touchpoint. A complete brand as layered as the place it comes from.