Wildcraft

Publication Design and Print

Poster Design, Catalogue Design, Website Banners

WIKI by Wildcraft is a youth-focused backpack and accessories brand designed for students who value both functionality and self-expression. The project involved creating a vibrant visual communication system that balanced Wildcraft's expertise in product design with WIKI's energetic and trend-conscious personality. From catalogue design and product presentation to campaign visuals and marketing assets, the objective was to showcase the versatility of the product range while creating a visual language that resonates with Gen Z audiences. Through bold colours, playful compositions, and dynamic layouts, the communication was designed to make the products feel expressive, contemporary, and instantly relatable.